During the forty years, the company which was on the top position in the US market, started sinking as soon as the year 2016 came. The company closed many outlets in a flash. But what was the strategy of the founder, after which the car came back on track.
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Special business can be done even on a single food and its business can hoist the flag of success in all the countries around the world. Subway It can be easily understood from the story of In fact it is a famous American multinational fast food company. Which is very famous for sandwiches in India, UK and American customers. But it was not easy for this company to remain on the peak of continuous success.
colloquially ‘Sub’ Known as. its headquarters Milford (Milford, Connecticut) is in But in the class society of all the big cities of India sandwich joint has its own special identity. Taste and health is the promise of the company, it is believed, this promise of the company instills trust in the customers.
when and how did it start
17 year old youth started Subway Fred DeLuca Did it in the year 1965. But then that person did not have money. That’s why the shop was very small. businessman Peter Buck funded Fred. This is the reason that earlier it was also known as ‘Pete’s Super Submarine’ but only after 3 years in the year 1968, its name was changed to Subway.
Fred Deluca’s courage increased as the business grew and in 1974 he opened a large restaurant in Wallingford. This restaurant was unique for there. The food there became so popular among the people that its chain spread across the country. It is famous about Subway that it is very conscious about the health of the people here. ‘Low fat’ food is served.
How did the business of subway spread in the world?
Subway opened its first outlet outside the country in the year 1978. California Started in 1996, while the first subway in Britain opened in Brighton in 1996. After this, from the year 2007, the company started developing itself as a franchisee. Within no time it moved from rank 500 to rank 3 of ‘Top Global Franchises’. And then got the title of ‘Fastest Growing Franchise’.
Subway’s network in the Indian market
Subway opened its first outlet in India in 2001 in New Delhi. The practice of single dish is very less in the restaurants of India, there is a lot of demand for multidish at the outlets here. So when Subway started in India, it started with different cuisines. However, beef is strictly prohibited in any Subway restaurant in India.
Subway expanded its menu. The one who was in demand in the urban class was included. Despite this, the menu of Subway is not the same everywhere. It differs between different countries and regions. Subway takes care of the religious and social beliefs of the country where it goes.
New strategy made after the collapse
By the year 2016, Subway’s business was at its peak. It used to have its center at about twenty seven thousand places in America, after that the company faced huge losses. After which hundreds of outlets had to be closed.
Subway changed their tag line. Created new tag line-eat fresh, Under which sandwiches were served among the customers within minutes. The company made changes to the ads. In addition, Subway celebrated National Sandwich Day on November 30, 2015. And got hold of the market by giving slogans like get one with the other.
Source: www.tv9hindi.com”