Brand Story: Kuldeep Dhingra is the Chairman of Berger Paints while Gurbachan Dhingra is the Vice President. Both are called the hallmarks of business success. By working hard for the last three decades, both the brothers have taken their paints company to great heights.
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Vijay Mallya is absconding but two business brothers from Amritsar who once bought his company have written a new chapter of successful business. Today they are discussed not only in India but in many countries of the world. The name of these two is-Kuldeep Singh Dhingra and Gurbachan Singh Dhingra, As of today, his total assets are more than Rs 50,000 crore.
Kuldeep Dhingra and Gurbachan Dhingra are actually brothers. Both have already been known as big businessmen. They are India’s largest paint company Berger Paints are the owners of. Both the persons are called examples of success. He bought the paint company from business tycoon Vijay Mallya’s UB Group in the 90s when it was the smallest brand in the country.
How and where did you start?
The families of both Kuldeep and Gurbachan have been family businessmen. His grandfather also used to do business. He started his business about fifty years before independence. He started his shop in the year 1898 in Amritsar, Punjab. That shop was very small then.
Later Kuldeep and Gurbachan came to Delhi. Here he graduated from Delhi University. Both returned to Amritsar and started their shop. The way to shop was already known. By the 1970s, his annual turnover was Rs 10 lakh. Further the business grew year after year. And then success gave an opportunity to go outside the country.
Kuldeep and Gurbachan became the largest paint exporters in the Soviet Union in the 1980s. Berger Paint brand is the second largest company in the country in the paints market in India. That is, from a simple shopkeeper, he had become the owner of a multinational company.
How did you buy Berger Paints from Mallya?
Kuldeep and Gurbachan aimed to acquire Berger Paints after the Soviet Union became the largest paint exporter. berger paints at that time Vijay Mallya’s UB Group The company was Coincidentally, an acquaintance of Mallya was their childhood companion. Friend mixed and the deal was done.
Kuldeep and Gurbachan worked hard day and night and took the Berger Paints brand forward in the world. As on date, Berger Paints has reach not only across India but also in many countries including Russia, Poland, Nepal and Bangladesh.
Source: www.tv9hindi.com”