In 1977, Ben and Jerry’s adopted several ways to save money to start the business. First opened a small store far away from the city. Sold ice cream there. Also engaged in the search of new tastes. Today it is a 500 million dollar company.
Image Credit source: failurebeforesuccess
Ben & Jerry’s The World’s Most Popular Ice Cream One of the brands. As much as it is known for its taste, it is equally famous for the friendship of the two founders. For about four and a half decades, its taste reigns in the market of many countries of the world. Many items like Brand Brownie Batter Core, Chunky Monkey, American Dream, Fish Food, Strawberry Cheesecake, Cherry Garcia and Honey Coffee are quite popular.
Ben & Jerry’s products are available in 38 countries of the world. The company makes about one million ice creams every day. It is America’s most popular ice cream brand. Its popularity is also great among Indians. In the year 2000, the British company Unilever acquired Ben & Jerry’s. From South Korea to Jamaica, the company’s delicious ice cream is loved by many people.
Two friends formed a company together
Ben & Jerry’s is actually the name of two people. Born in New York in 1951, Ben Cohen met Jerry Greenfield when he was in school. Both studied together till graduation. Ben had worked as an ice cream man while in high school. He used to drive an ice cream truck and sell ice cream among children.
Although after studies, Ben did many jobs but did not like it. On the other hand, Jerry Greenfield, born in 1951, had a desire to become a doctor but could not become a doctor. While studying at Oberlin, he also worked as an ice cream boy in a cafeteria.
ben and jerry’s debut
If they did not get the desired job, both of them decided to start their own business. In 1977, Ben and Jerry’s adopted several ways to save money to start the business. The two opened a store at a low rent in Burlington, about a hundred miles from Saratoga. Here he found that there is no ice cream parlor in the city. Just after this decided to open an ice cream shop. But did not know how to make it.
Both did a correspondent course in making ice cream and then on May 5, 1978, Ben and Jerry’s opened their first ice cream parlor. Initially, Ben and Jerry’s sold ice cream, crepes and soups. Ben and Jerry’s used to come up with new flavors of ice cream every day. Chunky Monkey and Health Bar Crunch were among them. Soon the whole city started getting recognition.
ladder of success
In 1981, the brand opened its first franchise store in Shelburne, Vermont. Simultaneously they opened a new Ben & Jerry’s outlet on Church Street, Burlington. Within ten years of its inception, the brand gained momentum. After 1994, Ben & Jerry’s started appearing in the London market. Later, seeing its success, Unilever acquired Ben & Jerry’s.
As on date, this company has more than fifty delicious items. Ben & Jerry’s ice cream is available in 38 countries. And its total assets have been estimated at $500 million. The company sells 400 million units of ice cream every year.